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Types of customers and how to connect with them

17 May 2022. 15:28
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  • SME maturity
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    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Relationship with clients

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Entradilla

Every customer is different. Therefore, it is important that you know the types of customers we deal with by identifying their personality to focus any strategy correctly and build their loyalty. We tell you more here!

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Tipos de clientes y cómo conectar con ellos
Descripción

If you are one of those who think that the customer is always right, or one of those who know how important they are and place them at the centre of the actions of your business, then this post is for you. Increasingly, customer experience is becoming more and more important within the key aspects for businesses to be more competitive. In fact, in a study by Salesforce, 84% of customers say that the experiences provided by a company are as important to them as its products and services themselves.

For this reason, it is important that the people who make up the marketing and sales department of your company are able to know in detail your current and potential buyers. For this reason, we will tell you about the types of customers you may encounter and how you can deal with them.

 

Informed customer

This type of customer pays special attention to all details. He knows about the subject and likes to ask questions to find out more about it. For the interested customer, it is very important to have arguments and data to help him make up his mind. He is very consistent in his communication and is not in a hurry, as he prefers to know as much information as possible in order not to make mistakes that make him doubt about the conclusion of the purchase.

 

Impulsive customer

The impulsive customer is one who is agitated and impatient. Their buying behaviour is often unpredictable, which can make them a difficult type of customer to deal with. In addition, as they have little patience, if they encounter a complicated buying process, they may abandon the sale. To finally make the sale with this type of customer, you must offer them a good service by reinforcing empathy and trying to connect with them.

 

Demanding Customer

In this case, this type of customer does not get carried away by arguments that do not make sense to them. This is a customer who prepares himself before starting the purchasing process, so he may demand more than the benefits that we can offer him with our products or services. The recommendation for dealing with this type of customer is to explain the information about what we want to sell them in a clear and concise way, demonstrating a value proposition that exceeds their expectations.

 

Impatient customer

This type of customer is easy to recognise, they are usually always in a hurry and want priority when it comes to being served. They don't want to waste time and can't stand mistakes. For this reason, with this type of customer you should explain everything simply, clearly and with concrete explanations.

 

Customer negotiator

This type of customer is very common. This category of customer is always looking for something extra to get more out of the purchase, such as discounts or offers. For this reason, they may be on the lookout for a loophole to get something extra. They are likely to find everything expensive and look for lower prices. To build customer loyalty with this type of customer, look for empathy and show that you have offers to choose from to meet their needs.

 

Shy or reserved customer

This type of customer is difficult to ask questions and feels very uncomfortable if they need to talk a lot, so they are a difficult type of customer to deal with, and it can be difficult to get the information they need. The best way to deal with this type of customer is to try different types of communication. So that if one doesn't work, switch to the next one quickly and nimbly.

 

 

Cliente Mercenario

This type of customer does not feel any kind of loyalty or commitment to the product or brand. For this reason, the quality of the service is not a determining factor in the purchase. Mercenary customers may be attracted by price or an offer, although they may be able to get some kind of negotiation. A good way to deal with the mercenary customer is to make the conditions of the service or product clear.

 

 

Loyal Customer

This type of customer is the one who feels identified with the brand or product and shows a strong commitment to the future. They can even become brand ambassadors and generate a positive impact on the rest of the target audience. How to deal with this type of customer? A good example could be rewarding their loyalty with a loyalty programme.

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