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Tips for designing a digital catalogue

05 Jul 2022. 14:10
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5 min

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  • SME maturity
    All
    Scope to digitize
    1. Relationship with clients

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Do you want to promote your products? Find out how to do it through an attractive digital product catalogue for your customers and with all the information well structured.

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Digital catalogue design
Descripción

Living in a digitalised world, your business should be too. Creating an e-commerce is a good way to cope with this digital age, to raise awareness of your business and to increase sales. However, in order to be successful, you need to have a variety of resources and strategies in place, such as creating an online product catalogue.

Catalogues have been used as an essential resource to publicise companies' products or services for many years. However, a traditional catalogue is no longer enough, it is also necessary to have a digital one, which is becoming more and more important thanks to the many advantages it can provide. Find out more about them in this post!

 

Why create a digital catalogue?

You are probably wondering why to create a digital catalogue if you already have an e-commerce. The answer is that in order for users to visit your shop, they first need to know about it. In this sense, the digital catalogue can be a good tool to attract the attention of potential customers and exploit new communication channels such as email marketing.

In addition, this resource offers some advantages that online shops do not have.

  • It makes it possible to view products without an internet connection and from any device.
  • It reduces costs and respects the environment.
  • Facilitates the constant updating of products and prices.
  • Increases traffic to your website.

 

Keys to create an online catalogue

The first thing you should take into account before creating your digital catalogue is that it needs to convey a professional look and feel. This means that it should be well planned, have an aesthetic design and project exactly the image you want your target audience to perceive. In addition, we recommend that it has the following characteristics.

  • Design aligned with the visual identity of the brand: it is essential that the catalogue conveys the essence of the brand through style, tone, typography, images and colours.
  • Description of each product: the products must have one or more photographs, accompanied by a full description. This description could include the essential details of the products and the price.
  • Professional images: human beings are visual beings. This is why the photographs, images, videos and visual elements you use must be clearly visible and have an adequate resolution.
  • Little text: we should avoid including excessively long descriptions to improve the visual experience of users. Remember that the wording should respect the tone you use in all your communication and be directed to your target audience.

 Once we have this in mind, we now move on to the creation of the catalogue.

 

How to make an online catalogue?

 

  1. Create a moodboard

The moodboard is a visual tool that consists of compiling elements that help the construction of an idea or project. To choose these elements, you must consider the message you want to communicate to your future clients with the digital catalogue, find a balance between photographs, textures and typographies and that the definition of the colours is aligned with the visual identity of the brand.

 

  1. Choose the format of your catalogue

PDF, Flipbook or even augmented reality. There are a variety of formats, choose the one that best suits your target audience.

 

  1. Provide all necessary information

Identify all the information you want to display to ensure that your future customers find everything they want to know about your products or services in an eye-catching and efficient way.

  1. Include an index

Make it easy for users to find what they are looking for with a well-structured index. We recommend linking the titles of the index to the pages where the product is presented.

 

  1. Describe your products

Create detailed descriptions of your products or services but avoid being too long.

 

  1. Highlight its benefits.

Highlight the value of your products and the ways in which buyers can benefit from them.

 

  1. Use audiovisual resources

One of the advantages of digital catalogues is that they allow you to insert different elements. To generate a greater impact on your audience, we recommend using visual resources such as videos, images or corporate presentations.

 

Now that you have the necessary tools to create your own product catalogue, we recommend that you get down to work and don't forget to add that unique touch that makes your business stand out from the rest. Don't wait any longer! Digitalisation is within your reach.

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