A claim is a phrase used in advertising to attract the attention of the target audience to convey a specific message or reinforce the image of a brand or product.
11 Jan 2023. 16:05
1 min. of reading
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Tags
SME maturity
Middle
Topic
Marketing digital y redes sociales
Scope to digitize
Relationship with clients
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A claim is a phrase used in advertising to attract the attention of the target audience to convey a specific message or reinforce the image of a brand or product.
Image
Consider the following aspects to create one!
Focus your claim on highlighting the benefit that customers can have from your brand or product.
Make your target audience feel identified by focusing on the solution you can offer to their pain point or desire.
Remember that a claim must be brief, concise, catchy and creative in order to grab the attention of the audience.
Consider the socio-cultural context of your brand, product or campaign to focus the claim in a more assertive way.
Creating a good claim can be key to the success of a campaign.
Are you encouraged to boost your commerce by creating your own?
