A claim is a phrase used in advertising to attract the attention of the target audience to convey a specific message or reinforce the image of a brand or product.
Consider the following aspects to create one!
- Focus your claim on highlighting the benefit that customers can have from your brand or product.
- Make your target audience feel identified by focusing on the solution you can offer to their pain point or desire.
- Remember that a claim must be brief, concise, catchy and creative in order to grab the attention of the audience.
- Consider the socio-cultural context of your brand, product or campaign to focus the claim in a more assertive way.
Creating a good claim can be key to the success of a campaign.
Are you encouraged to boost your commerce by creating your own?