Keys to create an advertising claim

A claim is a phrase used in advertising to attract the attention of the target audience to convey a specific message or reinforce the image of a brand or product.

11 Jan 2023. 16:05
1 min. of reading

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  • SME maturity
    Middle
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Relationship with clients

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A claim is a phrase used in advertising to attract the attention of the target audience to convey a specific message or reinforce the image of a brand or product.

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Claves para crear un claim publicitario

Consider the following aspects to create one!

  • Focus your claim on highlighting the benefit that customers can have from your brand or product.
  • Make your target audience feel identified by focusing on the solution you can offer to their pain point or desire.
  • Remember that a claim must be brief, concise, catchy and creative in order to grab the attention of the audience.
  • Consider the socio-cultural context of your brand, product or campaign to focus the claim in a more assertive way.

Creating a good claim can be key to the success of a campaign.

Are you encouraged to boost your commerce by creating your own?

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