The following terms will help you boost your business whether you are a retailer or an SME.

Benchmarking

In-depth analysis to understand the strategies and best practices used by a company's competitors.

Branding

The process of defining and building a brand, managing and planning all the elements that make it up.

Click & Collect

Form of consumption that allows customers to buy products through digital platforms and pick them up physically in a store or store.

Crowdfunding

Method of financing that consists of collective cooperation carried out by a group of people who make a series of monetary contributions.

Landing page

A landing page or landing page is a landing page to which the user arrives after clicking on a link or CTA from another page.

Marketplace

A digital platform where different brands, companies or businesses can sell their products or services.

SaaS Software (Software as a Service)

Also known as software as a service and is a way of distributing business software over the internet.

SKU (Stock Keeping Unit)

Stands for stock keeping unit and consists of a unique code made up of a set of characters that identifies a specific product.