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5 essential KPIs to measure the results of your digital strategy

Find out how to quantify the performance of your retailer's digital strategy! 

01 Feb 2022. 14:12
1 min. de lectura

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Tags

  • SME maturity
    Middle
    Topic
    1. Comercio electrónico
    Scope to digitize
    1. Digital strategy

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Find out how to quantify the performance of your retailer's digital strategy! 

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  1. Customer acquisition cost (CAC). Financial investment needed to obtain a new customer in a specific period. 

 

  1.  Average ticket. Average customers spend on each purchase. 

 

  1. Number of visits. Number of visits your e-commerce receives in a period

 

  1. Return on investment (ROI). Indicates the profitability of an investment.  

 

  1. Click-through rate (CTR). Number of clicks on your website in relation to the number of times it appears in a search. 

 

 

 

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