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E-commerce and payment methods for your business

Know your customer and implement the payment method that works best for them.

08 Sep 2021. 11:38

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Tags

  • SME maturity
    Middle
    Scope to digitize
    1. Commercialisation

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Know your customer and implement the payment method that works best for them.

Discover the different types of customers you can have in your commerce and which payment method they prefer.

Your e-commerce success is just one step away!

Transcripción del video

 

E-commerce and payment methods for your business

Introduction: 

  • Introduce payment methods that your customer can use for instant transactions. 
  • Understand your customers and apply their preferred payment method. 

Identify the payment method according to your type of customer:

  1. Digital native customer. 
    • Introduce payment methods that your customer can use for instant transactions.
  2. Hyperconnected customer. 
    • Increases purchase options.   
    • Implement payment through applications. 
  3. Traditional customer. 
    • You must have the payment method par excellence (credit or debit cards). 
    • Thousands of customers use it every day. It has to be in your e-commerce.   
  4. Cautious customer. 
    •  Partner with secure payment platforms that allow you to buy without giving personal details and with just one click. 
    • Gives extra security and confidence. 
  5. Mature customer. 
    • You need to enable: 
      • Bank transfer. Safer, but slower. 
      • Cash on delivery, which is more similar to a physical purchase. 
      • Financing. Especially in SMEs with high priced products. 

Conclusion:

  • If you have more than one type of customer, you should include more than one payment method. 
  • You will maximize your purchasing opportunities.   
  • Ensure safety, comfort and speed. 

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